Financial technology is transitioning from a discrete vertical market into a horizontal opportunity. This, in essence, is the genesis of embedded finance. Companies across industries — from retail to technology to banking — are embracing fintech as part of their technology stack and business model to deliver a richer, "stickier" and more lucrative user value proposition. This report is a primer on the embedded finance market opportunity and the fintech-as-a-service vendor ecosystem that has emerged to power it.

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